McDonald’s didn’t sell hamburgers, it sold hot dogs.

Many of us love the incredible hamburgers of this great brand, but one of the curiosities of McDonald’s is that at first the restaurant sold hot dogs, and in 1937, it was one of the best-selling dishes.

Thus, it was not until 1948 that the owners changed the menu to a more general one with hamburgers and fries. In Japan you can still find hot dogs on the menu.

This new establishment would be located in one of the new shopping centers that were emerging in the suburbs of the country. When they were about to carry out the new plan, they realized that this meant entering a swampy terrain in which they had no experience, so they decided to stay with the original plan, the drive-ins.

They closed for 3 months to make changes. They changed the serving girls, the windows for drive-thru windows, they changed the kitchen for speed, wrappers and paper cups for the tableware, they reduced the menu to 9 items (hamburger, cheeseburger, 3 one size sodas). , milk, coffee, chips and cake). Reducing the cost also reduces the size. Everything was prepared before being ordered. If someone wanted something different they had to wait. The main thing was speed.

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