This is the smallest advertisement ever created

On September 21, 2018, the Dutch technology company ASML presented a 258.19 square micrometer advertisement in Veldhoven, the Netherlands.

It was engraved and printed on an electronic wafer and read: “To get very small, you have to think big #Smallest_AD ASML.”

The company produced the ad using lithography techniques used to create nanometer-scale microchips.

The ad has a surface area of ​​258 microns and measures 33.27 microns by 7.76 microns. A typical strand of human hair is 75 micrometers wide.

The previous record was set by fast food chain Arby’s, which produced a 735-micron square ad on a sesame seed in June 2018.

By contrast, the largest billboard measures 28,922 square meters, enough to cover 2,000 parking spaces. It was the work of the Arby’s fast food chain to commemorate its collaboration with Coca-Cola, and was presented in Monowi, Nebraska, United States, on June 13, 2018.

Monowi, with only one inhabitant, was chosen as the smallest US town. Its only resident is named Elsie Eiler.

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